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About Us
What We're All
About
At Halcyonreliance, we are committed to
the success and growth of small
businesses. We believe that your success
is our success, and we work tirelessly to
deliver results that truly make a
difference in your life.
At Reach Unleashed, we are committed to the success and growth of small businesses. We believe that your success
is our success, and we work tirelessly to deliver results that truly make a
difference in your life.
I started Halcyonreliance because I got tired of watching businesses waste money on marketing that couldn't be measured.After 10+ years running marketing teams and building systems for 100+ companies, I've seen every mistake in the book—and figured out what actually works. The answer isn't more ads. It's better systems. Systems that capture every lead, follow up automatically, and show you exactly which dollars are making you money.
I started Reach Unleashed because I got tired of watching businesses waste money on marketing that
couldn't be measured. After 10+ years running marketing teams and building systems for 100+ companies, I've seen every mistake in the book—and figured out what actually works.
The answer isn't more ads. It's better systems. Systems that capture every lead, follow up automatically, and show you exactly which dollars are making you money.
marketing solutions provider
Nearly 2 Decades in Performance Marketing
From running a 70-person call center to building a 15-person marketing team to consulting for companies across every industry—I’ve seen what works at every scale. – Bill Halick (Founder)
Key milestones:
Built and managed multi-million dollar ad budgets
Implemented GoHighLevel for 100+ businesses
Developed attribution systems that track real revenue, not vanity metrics
William Kane Halick
Founder
William Kane Halick has been involved in real estate and finance since his undergraduate days of University in 2000. He took up the field because he has always been interested in buying real estate which led to a burning desire to understand how the financing of properties works– he’s managed to turn this passion into a long and successful career.
Today William’s real estate expertise and philosophy revolves around the financial underpinnings of property ownership. The strategic long-term decision making that encompasses the financial structuring of the deal in order to maximize value and minimize risk. “A client’s decision for buying will impact how and why a deal should be structured in a certain way,” he says. “Buying in a high tax, high price region such as the Tri-State area has led me to distill property ownership as a trade-off between price, location, cash-flow and risk.” “It is so important to have a serious long term strategy before you go out and start shopping for homes—you’ve got to think things through to have the full picture of what you’re getting into.”
William was raised in New Jersey and now resides in Puerto Rico. He holds a BA in History and a minor in International Studies. He’s completed the Financial Times top ranked Executive MBA from Rutgers University. William has also taken courses on Mortgage Backed Securities at the New York Institute of Finance. He began his career at Foxtons Financial, a real estate and mortgage company, then served as an Account Executive with JPMorganChase in their wholesale mortgage lending division, and ultimately founded Aceltis Financial Group in 2003, a licensed mortgage brokerage, where he is the company’s CEO. Recently, re-branded as Aceland Mortgage LLC, with corporate headquarters now located in San Juan, Puerto Rico Aceland is poised for growth and is excited for the next 20 years and beyond!
Based in Puerto Rico.
William has enjoyed living in Europe owns property abroad and speaks fluent Spanish. Having lived and traveled around the world, he has a fondness for building genuine connections with people which translates into a sincere business experience. He hopes to continue working in the real estate and mortgage banking fields and continue to grow the company.
What We Believe
Measurement Over Guesswork
If you can't measure it, you can't improve it. Every system we build has clear metrics.
Systems Over Heroics
Great marketing shouldn't depend on someone remembering to follow up. Automation beats willpower.
Revenue Over Vanity
We don't celebrate impressions and clicks. We celebrate leads, appointments, and closed deals.
This platform has revolutionized our business operations. The seamless integration and powerful features have helped us scale our marketing efforts efficiently while maintaining excellent customer relationships.
This platform has completely transformed how we manage our marketing campaigns. The ease of use and powerful features have made a significant impact on our ROI.
The automation capabilities are incredible. We've saved countless hours and improved our customer engagement significantly.
This platform has revolutionized our business operations. The seamless integration and powerful features have helped us scale our marketing efforts efficiently while maintaining excellent customer relationships.
The analytics and reporting features give us insights we never had before. Our conversion rates have improved by 40%.
This platform has revolutionized our business operations. The seamless integration and powerful features have helped us scale our marketing efforts efficiently while maintaining excellent customer relationships.
"After building marketing systems for 100+ businesses, we've learned what actually moves the needle. Our clients typically see measurable improvement in lead response time and a clear view of their true ROI within 60 days."
